Craig Blake is a young Southern man born of a wealthy family, but left lonely and idle after his parents died in a plane crash. He is content to spend his time fishing, hunting and puttering around his large family mansion, inhabited only by himself and a butler. Blake's "job" is a sinecure working at a shady investment firm run by a slick con artist named Jabo and he does very little actual work. But since he has to have his name "on paper" somehow as an employee, he is asked to personally transact the purchasing of a small gym that the real estate firm is buying in order to clear space for an office high-rise.
He initially approaches the gym representing himself as a businessman looking to buy it, and acts relatively impersonal with its staff, although he is strangely fascinated with the world he discovers there. But Blake's primary social life is centered around the upscale country club he attends. The audience is introduced to the ritzy country-club crowd, including the WASP-y Lester and the roguish rake Halsey. Blake spends his time at this club with his friends playing tennis and shooting poker dice, and flirting with the upper-class women of all ages - one of whom asks Blake to find an "authentic" musical guest for an upcoming party at the club.
As Blake moves forward with his business deal, he falls in love with the gym after visiting it several times - he is immediately taken by the pretty receptionist Mary Tate Farnsworth and the free-spirited, friendly bodybuilder Joe Santo , who aspires to win the Mr. Universe title. He cannot bring himself to sell out his newfound friends at the gym for the sake of his job, and so he evades the inquiries of his friend and coworker Hal Foss as to his progress in the purchasing deal. All the while, he grows closer to Mary Tate and Joe Santo - who initially appear to be a couple. However, Mary Tate latches onto Craig romantically - and Santo gives Craig his blessing for this unorthodox relationship, claiming that he needs to keep himself challenged both in the gym and in his romantic life in order to succeed.
Mary Tate and Craig begin a passionate and exciting relationship. But trouble erupts when he tries to integrate Mary Tate into his country-club scene. This tension comes to a head at a party at the country-club, which features Joe Santo as a musical guest, performing bluegrass songs on the violin with a small country group. Craig, with Mary Tate as his guest , is enthusiastic about Joe Santo's upcoming musical performance for the night. But Craig's friends, particularly Halsey, mock Santo as a "freak" and an outcast. When Halsey suggest that Santo disrobe and show the crowd his "tits," Craig throws a glass of Scotch in his face and tells Halsey that Santo could "crush him like an eggshell." A fight nearly breaks out between the two, but is broken up. Meanwhile a bitter Halsey and his friend Packman formulate a plan to embarrass Santo.
When Santo's musical act is finally put on stage, the crowd seems enthusiastic about the music, though the hostess of the party dismisses it as a "racket." However, Halsey and Packman drunkenly bellow at Santo and heckle the band. Santo notices it, but stoically continues playing. However, when Halsey screams "let's hear it for Muscle Beach symphony orchestra!" Santo is unable to continue playing, puts down his violin and leaves the party. Meanwhile a frustrated Craig tries to convince Mary Tate to see him for who he really is, and not for his snobbish friends and ritzy surroundings.
Meanwhile Blake visits at the gym and engages in an intense physical fight, dodging weights and gym equipment thrown by the drunken and drug-crazed Eriksen. He finds Mary Tate at the gym, who had just moments earlier been assaulted by Eriksen in an amyl nitrate fueled rage.
When the contestants at the Mr. Universe show discover that the prize money has been stolen, they run after Joe Santo, who himself is actually running to try to meet Mary Tate. The chase results in the wave of bodybuilders pouring out into the streets of Birmingham, to the amazed crowd of onlookers which sees them. The bodybuilders take advantage of this unexpected attention to put on an impromptu posing routine for the crowd, and the members of the crowd join in, imitating the athletes' poses and enjoying themselves - an embracing of the bodybuilding lifestyle by 'normal' people which arguably represents the real-life 1970s boom of personal fitness.
As Blake moves forward with his business deal, he falls in love with the gym after visiting it several times - he is immediately taken by the pretty receptionist Mary Tate Farnsworth and the free-spirited, friendly bodybuilder Joe Santo , who aspires to win the Mr. Universe title. He cannot bring himself to sell out his newfound friends at the gym for the sake of his job, and so he evades the inquiries of his friend and coworker Hal Foss as to his progress in the purchasing deal. All the while, he grows closer to Mary Tate and Joe Santo - who initially appear to be a couple. However, Mary Tate latches onto Craig romantically - and Santo gives Craig his blessing for this unorthodox relationship, claiming that he needs to keep himself challenged both in the gym and in his romantic life in order to succeed.
Mary Tate and Craig begin a passionate and exciting relationship. But trouble erupts when he tries to integrate Mary Tate into his country-club scene. This tension comes to a head at a party at the country-club, which features Joe Santo as a musical guest, performing bluegrass songs on the violin with a small country group. Craig, with Mary Tate as his guest , is enthusiastic about Joe Santo's upcoming musical performance for the night. But Craig's friends, particularly Halsey, mock Santo as a "freak" and an outcast. When Halsey suggest that Santo disrobe and show the crowd his "tits," Craig throws a glass of Scotch in his face and tells Halsey that Santo could "crush him like an eggshell." A fight nearly breaks out between the two, but is broken up. Meanwhile a bitter Halsey and his friend Packman formulate a plan to embarrass Santo.
When Santo's musical act is finally put on stage, the crowd seems enthusiastic about the music, though the hostess of the party dismisses it as a "racket." However, Halsey and Packman drunkenly bellow at Santo and heckle the band. Santo notices it, but stoically continues playing. However, when Halsey screams "let's hear it for Muscle Beach symphony orchestra!" Santo is unable to continue playing, puts down his violin and leaves the party. Meanwhile a frustrated Craig tries to convince Mary Tate to see him for who he really is, and not for his snobbish friends and ritzy surroundings.
Meanwhile Blake visits at the gym and engages in an intense physical fight, dodging weights and gym equipment thrown by the drunken and drug-crazed Eriksen. He finds Mary Tate at the gym, who had just moments earlier been assaulted by Eriksen in an amyl nitrate fueled rage.
When the contestants at the Mr. Universe show discover that the prize money has been stolen, they run after Joe Santo, who himself is actually running to try to meet Mary Tate. The chase results in the wave of bodybuilders pouring out into the streets of Birmingham, to the amazed crowd of onlookers which sees them. The bodybuilders take advantage of this unexpected attention to put on an impromptu posing routine for the crowd, and the members of the crowd join in, imitating the athletes' poses and enjoying themselves - an embracing of the bodybuilding lifestyle by 'normal' people which arguably represents the real-life 1970s boom of personal fitness.
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